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What we care about

Introducing Our Diamond Culture – five values that guide how we work, support each other, and serve you

Culture can be defined in many ways, but we like this one:
“Culture is how people have learned to behave within an organisation to get ahead and get along.”

At Howler, our culture is best expressed through what we call the Diamond Culture — five values created by our team in 2016 that continue to shape everything we do.

 

“Of all the precious stones, the diamond is best known for its durability…”
GARY ASKEW, MANAGING DIRECTOR

 

The Faces of the Diamond
Care. Can-Do. Commitment. Enthusiasm. Excellence.

CARE – with Ruth Hill

“Sometimes less is more. We don’t have to shout about it… It’s about being empathetic.”

At Howler, care is at the heart of everything we do. We care for life and livelihoods. We care about people — our team, our customers, our suppliers — and their success is our success. That’s why we go the extra mile and support charities that extend this ripple of care even further.

CAN-DO – with Les Safe

“It’s about never saying no to a job without offering an alternative… and owning every job you do.”

We’re fans of Bob the Builder™ for a reason: Yes, we can! We approach challenges with optimism and resilience. If we ever have to say “no,” we make sure to follow it with: “But we can…”

COMMITMENT – with Dave Pardoe

“Going the extra mile… doing stuff you’re not comfortable with… pushing the boundaries.”

Commitment means showing up, sticking with it, and finishing the job — properly. It’s not about checking a box; it’s about taking responsibility and delivering real value with pride.

ENTHUSIASM – with Martin Woodfield

“Bringing energy to the industry and spreading our passion for fire safety.”

We enjoy what we do — and it shows. We believe enthusiasm is infectious, and we aim to bring energy, positivity, and purpose to every job and every interaction.

EXCELLENCE – with George Goodman

“Excellence means getting it right first time – and every time.”

From the Latin excello — “to rise above” — excellence is our north star. It’s what pushes us to set the bar high, go beyond what’s expected, and take pride in getting it right. Even when we fall short, we try again — better.

Why it matters

These values aren’t just internal slogans. They guide how we treat people, how we respond to challenges, and how we aim to grow — sustainably, respectfully, and with purpose.

Whether you work with us, for us, or alongside us, this is what you can expect from Howler.

Contact us to learn more about how we live our values every day.

Net Zero

Firstly, we’re absolutely committed to align with the Governments Net Zero targets and we’re pragmatically reviewing all current practices with an ambitious goal to be carbon neutral by the end of the decade.

Our Commitment 

At Howler, we’re absolutely committed to aligning with the UK Government’s Net Zero targets – and we’re taking action now. We’re pragmatically reviewing all current practices with an ambitious goal: to be carbon neutral by the end of this decade. 

But more than that, we’re focused on the bigger picture. We’ve been supporting sustainable construction for years through the design, durability, and reuse of our products. Because real sustainability isn’t something we delay until 2030 – it’s something we build into everything we do today. 

Sustainable by Design 

We believe good products make great environmental sense. That’s why we: 

Manufacture in the UK – reducing transport miles and supporting local industry. 

Design for cradle-to-cradle use – our SafetyHub and ProLink alarm are made for long life and minimal waste. 

Use recyclable materials – including 100% recyclable casing on our alarms. 

Offer circular product models – our ProHire rental scheme not only cuts costs for clients but also keeps products in use for longer, avoiding unnecessary consumption. 

Download our Journey to Net Zero Summary

Ask about sustainability

Don't just take our word for it, here’s what our clients have to say

Charitable Support

As an established, stable business we’re grateful for what we have, and we’re enthusiastic about continuing to improve construction workers’ lives every single day. But we’re also very aware of so many others in the world that need urgent support and we’re committed to doing something to help, however insignificant in proportion to the need it may sometimes feel.

Our core route of providing support is regular financial giving to a very wide range of international charities via the Grace Trust. Find out more here https://www.thegracetrust.org.uk/en/About

We also love getting ‘hands on’ with sponsored activities and events that aid charities that are particularly near to us as a team; whether geographically, or whether we’re directly touched by a specific charity’s work. That gives us an excellent opportunity to support charities that have real meaning to our whole team. Follow us on LinkedIn if you’re interested to find out more!

Black Howler Logo Call Howler on +44 (0)330 7000 777, email us at [email protected] or click to live chat